I need to look good now

One customer used to go a barber , but always get short haircut, and the barber will tell him do not worry within a week you hair will look good, so this customer after so many haircut come to the conclusion, that this not good deal, because by the time he starts to look good ,he feel that is the time to get a haircut. When he saw his barber he told him i want to look now not a week from now.